best in hue award

Logo - best in hue award

please note: this competition has now closed.

meet your top 10 finalists for 2024

kristinablakehair.jpgentry credit: @kristinablakehair

hairbyabigael.jpgentry credit: @hairbyabigael

bohemia.vannes.jpgentry credit: @bohemia.vannes

dena_miranda.jpgentry credit: @dena_miranda credit:

billiejeanhair.jpgentry credit:

frankie_inv.jpgentry credit:

dy_belovedhairstudio.jpgentry credit: @dy_belovedhairstudio credit:

nataliemcleavy_hair.jpgentry credit: @nataliemcleavy_hair

win a trip to come behind the scenes at evo's next photoshoot

you're invited to showcase your colour creativity as we hunt for the best colourist in the hue-verse.

how to enter

it's free to enter, simply photograph your hue-verse colour creation using a smartphone and upload the image to instagram with the formula used and the hashtag #bestinhue.

enter as many times as you like. competition runs 25 march - 24 may.

the prize

one winner will receive:

  • return flights from your closest capital city
  • 4 nights accommodation
  • 2 days behind the scenes photoshoot experience with the evo creative team

the judges

meet the panel of judges who will be searching far and wide for the best-in-hue winner.

jay kownacki
head of education and product development


nicole kae
creative director


tom smith
creative colour director


jules tognini
director of 'good times'


belinda mills
creative team member



what does it take to be crowned best-in-hue? our panel of judges have their eyes peeled, looking for a winning entry that’s got that special sauce. here's exactly what the judges are after: 

  • a complete look. we want to see the whole shebang: an excellent colour that has been elevated using styling to create a stand-out cohesive look. 
  • top-notch technique. we know that evo hairdressers and stylists are talented beyond belief… so we’d love to see you push yourself out of your comfort zone. we’re looking for interesting, clever and appropriate technical placement of colour that enhances the overall look. 
  • the perfect hue-verse formula. to be eligible for best-in-hue, entries must use hue-verse demi or permanent colour, and divulge the formula used to create the look. 
  • trend driven. trends make the (hair) world go 'round and we’re looking for entries that are reflective of what’s trending now.

Competition Terms and Conditions

Competition Title: evo #bestinhue hue-verse creative colour competition (Competition)

Terms and Conditions: By entering the Competition, you agree to be bound by the following Terms and Conditions

Promoter: Evo Labs Pty Ltd (ACN 600 938 958) of 17-21 Commercial Street, Marleston SA 5033 Australia (Promoter)

Competition Period: The Competition commences at 9:00AM ACDT on Monday the 25 of March and ends at 11:59PM ACST on Friday the 24 of May 2024 (the Competition Period). No entries will be accepted outside of the Competition Period.

Eligible Entrants: Entry is open to all global residents, aged 18 years and older.

Directors, officers and employees of:
(a) the Promoter; or
(b) any companies or Commonwealth, State, Territory or local government agencies where the rules or guidelines applicable to such company or agency prohibit receipt of a prize; or
(c) the agencies or companies associated with this Competition,
and their immediate family members, cannot enter.

Any person who meets the above criteria is an ‘Eligible Entrant.’

Entry into the Competition is deemed acceptance of these Terms and Conditions.

The Promoter may require you to verify that you are an Eligible Entrant by providing evidence of your name, address, date of birth, email address or other personal details. Identification considered suitable for verification is at the discretion of the Promoter.

Locations: The Competition will run at the Promoter’s Instagram Page @evopro (Online Location)

The Competition will be advertised on the Promoter’s Instagram Page: @evopro, the Promoter’s website: and on paid advertisements (Facebook/Google).

How to Enter: During the Competition Period, Eligible Entrants must:

An Eligible Entrant can enter the Competition during the Competition Period by uploading an Instagram image featuring hue verse, include the hashtag #bestinhue, the formula and a photo tag for @evopro (Qualifying Action).

In order to participate, each Eligible Entrant must follow @evopro on the Instagram from an active Instagram account to be eligible to win.

Multiple entries are accepted, each post counts as an Eligible Entry. Each entry must have a unique Instagram post from within the Competition Period.

All entries are deemed received at the time of receipt by the Promoter, not at the time you post.

The Promoter reserves the right to exclude any incomplete, illegible or incorrect entry or any entry containing offensive, derogatory or defamatory comments, which reflect negatively on the Promoter or those entries that breach any law or infringes any third party rights.

Maximum Entries: One (1) Eligible Entry Per Qualifying Action.

The Promoter may, in its sole discretion, disqualify any person who (a) does not complete all details required on the form or the details are illegible, and/or (b) submits more than one Eligible Entry.

The Promoter may, in its sole discretion, disqualify any person who does not complete all details required on the form or the details are illegible.

Prize Draw: The Winner will be determined via the evo judging panel of consisting of Belinda Mills, Jay Kownacki, Tom Smith, Nicole Kae and Jules Tognini on behalf of the Promoter at the Promoter’s premises, 17-21 Commercial Street, Marleston SA 5033 Australia (Draw Location) at 3:00PM ACST on Friday 7 June 2024 (Draw).

The Winner will be awarded a Prize in accordance with these Terms and Conditions.

The Promoter may draw additional reserve entries and record them in order, in case the Winner is deemed invalid, or the Prize is unclaimed (Reserve Winners).

Prize: One Winner

There is one price pack available (Prize) which will be awarded to the Winner.

The Prize comprises the following:
• one economy class return trip from Winner’s nearest capital city to either Sydney or Adelaide;
• 4 nights’ accommodation at a hotel in either Sydney or Adelaide;
• 2 days behind the scenes photoshoot experience with the evo creative team;
• all transfer costs; and
• breakfast, lunch and dinner on each of the four days (excluding alcohol).

Valid for travel from 1 January 2025 to 31 December 2025 final dates to be agreed between the Winner and the Promoter.
• All applicable fees, such as airport/departure taxes, security charges or other travel charges are included;
• Once the ticket has been issued, the origin and destination cannot be changed; and
• The ticket is non transferrable, not refundable and not redeemable for cash.

All other out of pocket expenses including additional meals, beverages, laundry services, spending money, additional accommodation due to flight schedules, optional excursions, tipping, passports, visas, travel insurance and all other ancillary costs not expressly provided are excluded. The costs of obtaining any of these requirements are the responsibility of the Winner.

The total recommended retail value of the Prize is AUD$7,000 (inclusive of GST) and is based on current exchange rates and correct at the commencement of the Competition Period. The Promoter is not responsible for any variation in the value of the Prize.

The Prize is not transferrable or exchangeable and is not redeemable for cash. The Promoter reserves the right to provide, in substitution for the Prize, an alternative prize of equal or greater value if, for any reason whatsoever, the Promoter is unable to provide the Prize.

Notification and Claiming the Price: The Winner will be notified immediately via phone call, email or being send a direct message on the Promoter’s Instagram page 3:00 PM ACST on Friday 7 June 2024.

The name of the Winner will be displayed at the Draw Location and on the Promoter’s Instagram page: @evopro for a period of 7 days after the Draw.

The Winner must claim their Prize replying to the direct message to @evopro by 11:59 PM ACST on Friday the 21 June, 2024 (Prize Deadline).

If the Winner does not collect the Prize by the Prize Deadline the Promoter may deem the Prize forfeited and choose a new Winner for that Prize as though the Prize was not claimed before the Prize Deadline (see below).

Reserve Draw: In the event that a Winner fails to claim the Prize by the Prize Deadline, the Prize will be forfeited by the Winner and the Promoter will choose and notify a new Winner from the Reserve Winners (in the order they were drawn) for that Prize using the same process set out above.

The Reserve Winner must claim the Prize in the same method set out above for the Winner by no later than 24 Hours after being notified. In the event that the Prize is unclaimed following this 24 hour period, the Prize may be distributed at the Promoter’s absolute discretion.

Disqualification: The Promoter may, in its sole discretion, discard or deem invalid any Eligible Entry or disqualify all entries by any Eligible Entrant if the relevant Eligible Entrant:

(a) breaches these Terms and Conditions;
(b) is unable to provide the Promoter with appropriate proof of identification;
(c) tampers with the entry process;
(d) engages in any conduct that may jeopardise the fair and proper conduct of the Competition or the Promoter;
(e) acts in a disruptive, annoying, threatening, abusive or harassing manner;
(f) does anything that may diminish the good name or reputation of the Promoter or any of its related entities or of the agencies or companies associated with this Competition;
(g) breaches any law; or
(h) behaves in a way that is otherwise inappropriate.

Acknowledgements by Participants/Winners: You acknowledge and agree that:

(a) the Promoter’s decision is final and no discussion or correspondence will be entered into;
(b) if, for GST purposes, this Competition results in any supply being made for non-monetary consideration, you must follow the Australian Taxation Office’s stated view that where the parties are at arm’s length, goods and services exchanged are of equal GST inclusive market values;
(c) the Promoter accepts no responsibility for any costs incurred by the Winner in connection with the use of the Prize or any tax implications that may arise from acceptance of the Prize;
(d) you are fully responsible for any materials you submit in connection with the Competition, including comments, recordings and images (Content) and you indemnify the Promoter from and against any loss or damage incurred by the Promoter in connection with such Content;
(e) the Promoter may in its sole discretion remove or decline to publish any Content without notice for any reason whatsoever;
(f) if, for any reason, any aspect of this Competition is not capable of running as planned, including by reason of computer virus, communications network failure, bugs, tampering, unauthorised intervention, fraud, technical failure or any cause beyond the control of the Promoter, the Promoter may in its sole discretion cancel, terminate, modify or suspend the Promotion and invalidate any affected entries, or suspend or modify a prize, subject to any applicable laws.
(g) upon submission, all entries and Content automatically become the sole property of the Promoter. You agree to the Promoter using any entries or Content you submit for any purpose in connection with the Promoter’s business.
(h) the Winner agrees to participate and cooperate in all publicity, editorial and promotional activities required by the Promoter, including being interviewed, recorded and photographed without compensation. The Winner grants the Promoter a perpetual and exclusive licence to use the any such footage, recordings or photographs in all media worldwide and the Winner without notification or remuneration.
(i) failure by the Promoter to enforce any of its rights under these Terms and Conditions at any time does not waive those rights.
(j) the Prize may involve activity which is inherently dangerous. You agree that any use of or participation in the Prize is at your own risk and you indemnify the Promoter from any loss or damage sustained by the Promoter in connection with your use of or participation in the Prize and that of any of your guests.
(k) the Prize is subject to terms and conditions set by the provider of the Prize. You acknowledge and agree that if you do not comply with or otherwise meet those terms and conditions, you may be unable to participate in the Prize. If this is the case, you agree that the Promoter will have no liability to you in connection with such ineligibility to participate and the Promoter may distribute the Prize to a Reserve Winner as set out in these Conditions.
(l) the Promoter will not be responsible for any additional costs incurred by the Winner in connection with the use of the Prize. The Winner (and if applicable, their guests) are responsible for all costs associated with using the Prize (if any), including without limitation, travel and transfer costs (except to the extent that travel forms part of the Prize), food and beverage costs, insurance costs and spending money.

Limitation of Liability: To the extent permitted by law, the Promoter and its associated agencies, companies and representatives associated with this Competition shall not be liable for:

(a) any claim, loss (including without limitation consequential loss or loss of profits), damage or expense, howsoever caused (including by the negligence, act or omission by the Promoter or any of its employees, agents or representatives);
(b) death, personal injury or illness suffered or sustained in connection with this Competition or the use of the Prize except for any liability which cannot be excluded by law;
(c) any incorrect, inaccurate or incomplete information communicated in the course of/or in connection with this Competition if the deficiency is occasioned by any cause outside the reasonable control of the Promoter;
(d) entries, Prize claims or correspondence that are misplaced, misdirected, delayed, lost, incomplete, illegible or incorrectly submitted;
(e) any Content submitted by any person;
(f) any error, omission, interruption, deletion, defect, destruction or unauthorised access to or alteration of entries; or
(g) any loss of, damage to, or delay in delivery of the Prize where such failure is beyond the control of the Promoter.

To the extent permitted by law, any liability of the Promoter, its employees, agents or contractors arising in connection with the Competition, or the Prizes is limited to the re-supply of the Prizes or a similar prize of equal value.

If this Competition cannot run as planned for any reason beyond the Promoter's control, for example due to software, hardware or communications issues, unauthorised intervention, tampering, fraud or technical failure, the Promoter may end, change, suspend or cancel the Competition or disqualify affected entries/entrants, subject to necessary approval by the state/territory gaming authorities (if any).

Nothing in these Terms and Conditions restricts, excludes or modifies any consumer rights under any statute including the Competition and Consumer Act 2010 (Cth) and the Australian Consumer Law.

Facebook/Instagram: The Competition is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram or any other social media platform. You are providing your information to the Promoter and not to Facebook, Instagram or any other social media platform. Entrants completely release Facebook, Instagram and any other social media platform from any and all liability in connection with the Competition.

Privacy: By entering the Competition and providing your personal information, you consent to the use of your personal information (as defined in the Privacy Act 1988 (Cth)) in the manner set out in these Terms and Conditions.

The Promoter collects personal information about you in order to conduct the Competition. If the personal information requested is not provided, you may not be able to participate.

The Promoter may also:
(a) use your personal information to contact you with special offers and marketing via any medium and to help improve its goods and services; and/or
(b) share your personal information with the Promoter’s Australian related companies, agents, contractors or promotional partners who may (together with the Promoter) contact you with special offers and marketing via any medium.

Where the Promoter holds personal information about you that it has collected from different sources, the Promoter may combine this personal information into a single record or collection of linked records.

The Promoter’s Privacy Policy available at states:

(a) how you can seek access to the personal information the Promoter holds and seek the correction of such information; and
(b) how you can complain about a breach of privacy and how the Promoter will deal with such a complaint.

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