product sustainability


we work hard to deliver top-notch professional haircare, but we’ll never do so at the expense of others. here is how we create honest products that put performance, people and the planet first.

brand-book_icons.pngfree from

our ranges are free from sulfates, parabens, dea, tea, propylene glycol and gluten... to make your day a little safer.


brand-book_icons3.pngtested on humans

we don’t test on our furry friends (humans only) and we have the cruelty-free peta accreditation to prove it.



we don’t add hyped-up ingredients just for label claims, greenwash or demonize ingredients.



we are predominantly vegan, with the exception of three* products.

*box o’ bollox, cassius + crop strutters, which contain beeswax and/ or lanolin.



Australia United States
Australia United States