the dresscode project
every single person deserves to have a positive experience at their local salon and walk out with a haircut that helps them look the way they feel.
however, this is not always the case… for the lgbtq2s+ community, gendered pricing and services can lead to uncomfortable interactions and less-than-desirable outcomes.
that’s where the dresscode project comes in. founded by kristin rankin (they/them), the dresscode project is an organization that educates salons on how they can become a safer space for the queer community and help clients to express their identity.
about the dresscode project
to date, there are over 550 gender-affirming dresscode project salons around the world.
when you walk into a dresscode project salon, you know you’re walking into a safer space. by providing salons with support, resources and events, the dresscode project aims to create a world where every hair salon and barbershop is a gender-affirming, safer space for lgbtq2s+ clients.
being a gender-affirming salons starts with implementing gender-neutral toilets, pricing and services… however, it’s also so much more. dresscode project salons seek to recognise and honour each trans or queer person and meet them where they are. this could mean supporting them through their process of transition or providing a connection to local community agencies.
meet the founder
kristin rankin founded the dresscode project in 2016 and started global movement within the pro beauty industry. with over 15 years of experience in the hair industry, kristin was born and raised in toronto, canada but has since relocated to new york city, where they are currently based.
after creating the dresscode project, kristin started the gender free haircut club (gfhc) – an event where hairstylists and hair salons provide their talent and space to give gender affirming haircuts to marginalised queer individuals at no cost.
since 2016, kristin alone has provided over 1,000 queer clients with gender-affirming haircuts to help them look the way they feel.
"the dresscode project is very excited and proud to partner with evo this pride to help spread the word and create even more gender inclusive hair spaces in the professional beauty industry. having a professional product brand recognise being an active ally all year long to the queer communities is not only important but vital."
become a dresscode project alliance member
sign on to become a dresscode project alliance member and commit to creating a salon environment where the lgbtq2s+ community will be truly seen, heard and welcomed.
by signing on, you must pledge to…
- commit to creating a safer space for your lgbtq2s+ clients and ensure all employees are aware of this commitment
- share dresscode project training resources with all employees who interact with clients
- implement a gender-neutral pricing menu
- provide at least one gender-neutral bathroom for clients or be in the process of moving towards this
- hold at least one gender free haircut club a year
in return, you will receive…
- access to training materials on how to create a gender-affirming salon environment
- your business added into the dresscode project’s online directory of gender-affirming salons
- use of the dresscode project's name and logo for marketing purposes
sound like an initiative you’d like to support? salons across the globe are welcome to apply to become a member.
join the dresscode project network
evo x the dresscode project
we’re proud as punch to announce that we have partnered with the dresscode project to donate funds and raise awareness for this important organization during world pride month in june.
this is just the start of an exciting partnership between evo and the dresscode project. watch this space for more updates throughout the year…