hair clay is a styling product that uses clay-based ingredients to build strong hold and add texture with matte finish, perfect for thick, course hair. clays style without adding any shine or residue, making them the right call when you want natural structure that looks effortless while still remaining in place throughout the day.

hair clay works across all hair types, but works particularly well for thicker course hair, giving it the control and definition it needs. curly, coily and color treated hair all respond well to clay hair products, that can hold structure without disrupting the hair's natural pattern. those with fine hair can still use clay based styling products, but we'd say to take it easy, and layer as you go to ensure you don't weigh down your strands.

work a small amount between your palms to warm the product, making it more pliable and easier to work with. distribute through dry or slightly damp hair. start at the roots to add lift and texture, working through the lengths to add definition. build up gradually rather than applying too much at once.

hair clay is built to hold all day without needing to be reapplied. the clay-based formula grips the hair and keeps structure in place through movement, humidity and heat. for a stronger set, apply to dry hair. for a softer, more workable result, apply to slightly damp hair and build from there.