demi-permanent gloss

48 zero-lift, liquid shades that provide vibrant and even, tone-on-tone results. the acidic, ammonia-free formula and blend of natural ingredients preserves the integrity of the scalp, nourishes hair and provides out-of-this-world shine.

Features + benEfits

  • free from ammonia, ppd and resorcinol
  • even and vibrant tone-on-tone results
  • zero-lift, acidic formula doesn't break the base
  • adjustable viscosity for easy brush or bottle application
  • blends greys
  • low levels of allergen-free fragrance
  • perfectly complements permanent colour shades
  • 60ml bottle + 350ml clear
  • 1:1 mixing ratio

more of the hue-verse porfolio


permanent colour

see more 


liquid + cream developers

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porosity equaliser

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we believe in partnering with salons that share our vision to positively shake up the hair industry status quo and be part of an honest beauty industry that respects people and the planet.

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