Logo - hue-verse

evo hue-verse is a complete range of ammonia-free permanent colour and demi-permanent gloss that provides out-of-this-world performance without compromise.

we searched high… we searched low… we went to the ends of the earth. what we were looking for didn’t exist. so we went to the extreme. we dispelled the theories… we forged a new frontier… we spent years creating something out-of-this world… a space… a place… a cosmos… of performance-giving, truth-speaking colour.

become a hue-verse stockist


we're here to empower colourists with a complete colour portfolio that doesn't contain imaginary technologies, hyped-up ingredients or overcomplicated systems, only hardworking formulas that deliver everything a colourist could need when it comes to coverage, lightening, condition and shine.


icon_squeaky-clean.pngsqueaky clean

we left the bad stuff out and put more clean stuff in because it's the right thing to do and it didn't compromise on performance. hue-verse formulas are free of ammonia, pdd and resorcinol and have been packed full of organic oils, plant-derived glycerin and allergen-free fragrance.


keeping it simple

hue-verse is colourist made and colourist understood… it’s less about the blah blah and more about being easy to use and simple to master.

  • one complete system
  • complementary permanent and demi-permanent colours
  • compact, carefully created range

higher ground colour collection

you’ve arrived at your destination… a place far, far away. a place so extraordinary that boundaries don’t exist. your options are perpetually limitless here, your creativity forever uninterrupted and your vision no longer requires a beginning, middle or end. so go on, take a look around, your higher ground awaits…

hue-verse education

our global colour education team serve up in-salon and online colour education designed to equip you with practical, translatable and imaginative skills that can be used in any and every salon.

discover hue-tube 

we believe in partnering with salons that share our vision to positively shake up the hair industry status quo and be part of an honest beauty industry that respects people and the planet.


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