product sustainability


we work hard to deliver top-notch professional haircare, but we’ll never do so at the expense of others. here is how we create honest products that put performance, people and the planet first.

brand-book_icons.pngfree from

our ranges are free from sulfates, parabens, dea, tea, propylene glycol and gluten. not because it sounds good but because it’s what you, the people, want.


brand-book_icons3.pngtested on humans

we don’t test on our furry friends (humans only) and we have the cruelty-free peta accreditation to prove it.



we don’t add hyped-up ingredients just for label claims, over inflate the truth or demonise ingredients. we keep things easy to understand and simple to use.



we are predominantly vegan, with the exception of three* products.

*box o’ bollox, cassius + crop strutters, which contain beeswax and/ or lanolin.



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