color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine
color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine color protect routine
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color protect routine

a shampoo, conditioner and everyday leave-in for anyone with color-treated hair, formulated to reduce color fade, lock in vibrancy, and improve hair health.

$112.00

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  • Black line icon of a hand holding a feather on a white background

    gently cleanses

    Icon of a hair with water droplets, likely representing hair care or shampoo branding.

    hydrates

    Black icon of a hair follicle with a padlock and stars

    locks in color

    Black and white illustration of a paintbrush with stars on a white background

    protects color

    Black and white icon of a flexed arm with an anchor symbol on a white background

    strengthens

    Allergen-free symbol with a circle and a line through a wheat stalk on a white background

    free from gluten

    Prohibition sign with atom and beaker symbols on a white background

    free from parabens + sulfates

    Black and white logo of a rabbit inside a heart on a white background

    peta accredited cruelty-free

    Icon of a hand holding a bottle with a recycling symbol on a white background

    recyclable

    Black letter 'V' with a leaf on a white background

    vegan

  • color-treated hair.

  • atonement color protect shampoo

    • gently cleanses - coconut and sugar derived surfactants gently cleanse the hair without stripping color or over drying
    • protects color - vitamin e and sunflower seed oil deliver protection against color fade caused by the sun and other environmental stressors
    • strengthens - hydrolyzed quinoa bonds to hair to make it less porous, protecting against breakage and improving color retention
    • hydrates - aloe leaf juice hydrates hair and seals the cuticle to improve condition and manageability

    atonement color protect conditioner

    • locks in color - acidic protein-rich formula seals the cuticle to lock-in pigment and preserve vibrancy
    • lightweight conditioning - jojoba and panthenol offer lightweight conditioning, slip and shine
    • protects - sunflower seed oil, vitamin e and uv filters deliver protection against color fade caused by the sun, hat styling and other environmental stressors
    • hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve color retention

    hue dini color protect leave-in treatment

    • locks in color - locks in pigment to preserve vibrancy while improving manageability and shine
    • conditions - provides lightweight conditioning to improve manageability, slip and shine
    • protects color - provides protection against color fade caused by the sun and other environmental stressors
    • strengthens - reduces porosity to protect against breakage to improve color retention

  • wet hair. lather atonement shampoo and rinse. repeat if necessary. apply atonement conditioner to wet hair. leave for 2 minutes then rinse. spray hue dini evenly to towel-dried hair and style as desired. apply to dry hair to refresh and enhance.

atonement color protect shampoo

atonement color protect shampoo

a gentle yet effective shampoo for colored hair that locks in pigment while keeping hair strong, shiny, and less porous.

atonement color protect conditioner

atonement color protect conditioner

a color-protecting conditioner that seals the hair's cuticle, replenishes moisture and reduces color fade.

hue dini color protect leave-in

hue dini color protect leave-in

a lightweight leave-in that primes that hair, locks in color, and protects against heat and environmental factors to keep color vibrant.

saving ordinary humans from themselvesโ„ข

gimmick-free

no unnecessary ingredients, myths or gimmicks, just products that perform.

tested on humans

we donโ€™t test on our furry friends and we have the cruelty-free peta accreditation to prove it.

people + planet

honest products that put performance, people and the planet first.

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