our commitment is to put people and the planet first to minimize our impact however we can. we believe sustainability is a journey of progress, not a path to perfectionโฆ so hereโs where weโre at in that journey.
ingredients
when it comes to evoโs ingredients, weโre all about simplicity. our ranges are free from sulfates, parabens, dea, propylene glycol and glutenโฆ not because it sounds good, but because itโs what you, the people, want. we donโt add hyped-up ingredients just for label claims, over-inflate the truth or demonize ingredientsโฆ we keep things easy to understand and simple to use.
evo hair is predominately vegan, with the exception of four* products. we havenโt found formulas that perform to our high standards, so until we do, these products will remain as they are. *whip it good, box oโ bollox, cassius and crop strutters contain animal bi-products such as beeswax and lanolin.
packaging + printed materials
weโre always looking for ways to do better when it comes to plastic, which is why we currently use green pe and are transitioning to pcr (post-consumer recycled) plastic so that weโre producing less virgin plastic.
we use fscยฎ (forest stewardship councilยฎ) certified recyclable paper for our printed materials and hardwood for our brushes. this means that the paper and wood are sourced from responsibly managed forests that meet the highest environmental and social standards set out by the forest stewardship councilยฎ.
operations
you may be wondering, is evo hair cruelty free? evo has and always will provide you with only the best cruelty free hair products. we make ethical hair care that isnโt tested on our furry friends (humans only), and we have the peta accreditation to prove it.
to reduce our carbon footprint at an operational and manufacturing level, we offset our operational carbon emissions by purchasing certified carbon credits. we also own an allotment of trees that allow us to offset the emissions associated with our evo fabuloso and travel-sized tubes.
community
our commitment to sustainability doesnโt stop at the planet. we proudly partner with short back and sidewalks who provide haircuts to those experiencing homelessness, free of charge and judgement. we also donate perfectly imperfect stock to homeless shelters and support indigenous communities through ongoing partnerships with organizations like the happy boxes project.
plus, to celebrate earth month each year, the team at evo hq roll up their sleeves to pick up rubbish in local areas for our very own clean-up day. itโs a simple act, but itโs the right thing to do.
whatโs next?
so, whatโs next for evo? while weโve taken steps in the right direction, we know sustainability is an ongoing journey. we want to bring you products that not only hydrate, repair or smooth (and give you great hair, of course) but also do the right thing by people and the planet at the same time.
weโre committed to always learning, growing, and evolvingโฆ to always doing betterโฆ and weโll be sure to take you on our sustainability journey every step of the way.
follow @evohair on instagram or subscribe to our newsletter for updates on all things sustainability.
