rid yourself of the uncertaintyโฆ the perpetual fear of your color disappearing with a mere glance. take the extra shower and enjoy life like the ozone layerโs still intact. weโve got your color. introducing evo color protect: three lightweight formulas for anyone with color-treated hair, formulated to reduce color fade, lock in vibrancy, and improve hair health to leave things bright, bold and bountiful.
why does colored hair need protection?
when hair is colored, the process opens the cuticle of the hair shaft in order to deposit pigment. the coloring process can also dry out the hair, leaving it more prone to dehydration and breakage. in order to ensure your color lasts for as long as possible, and your hair stays as healthy as possible, itโs important to use products that cover all the bases to ensure your investment doesnโt wash down the drain. thatโs where evo color protect comes in.
protectsย your color
the evo color protect range is formulated with antioxidants that safeguard against color loss due to uv and pollution exposure, heat styling, and any salts and minerals in your shower water.
locks in vibrancy
acidic, protein-rich formulas smooth and strengthen hair to protect your pigment, keeping your color bright and shiny for longer and improving the condition of hair.
strong, healthy hair
a host of reparative and hydrating ingredients improve the strength and condition of your hair without weighing it down.
all about the evo color protect range
these formulas tick all the boxes to keep hair vibrant and exuding โhealthโ.
atonementย colorย protect shampoo
ridder of dirt, not dye. this shampooย containsย a blend of gentle cleansers, cuticle-sealingย conditionersย and antioxidantย uvย shieldsย to lock in pigment while keeping hair strong,ย shinyย and less porous.
gently cleanses
coconut and sugar derived surfactants gently cleanse the hair without stripping color or over drying.
protects color
vitamin e and sunflower seed oil deliver protection against color fade caused by the sun and other environmental stressors.
strengthens
hydrolyzed quinoa bonds to hair to make it less porous, protecting against breakage and improving color retention.
hydrates
aloe leaf juice hydrates hair and seals the cuticle to improve condition and manageability.
atonement color protect conditioner
the slip, the shine, the wow. this conditioner seals cuticles, replenishes moisture and reduces color fade caused by uv and oxidation. the acidic ph and mineral-blocking actives mean that color stays vibrant, and your hair always exudes โhealthโ.
locks in color
cationic conditioners seal the cuticle to lock in pigment and preserve vibrancy while improving manageability and shine.
protects color
sunflower seed oil, vitamin e and uv filters deliver protection against color fade caused by the sun and other environmental stressors.
strengthens
hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve color retention.
hydrates
glycerine and shea butter improve hydration, slip and shine.
hue dini color protect leave-in
the ticker of all boxes. this leave-in creates a lightweight shield that locks in color, strengthens hair and smooths the cuticle. with proteins, oils, heat protection and uv filters, it defends against sun, pollution, heat styling and oxidation to keep color vibrant, and hair primed and ready.
locks in color
acidic protein-rich formula seals the cuticle to lock in pigment and preserve vibrancy.
lightweight conditioning
jojoba and panthenol offer lightweight conditioning, slip and shine.
protects
sunflower seed oil, vitamin e and uv filters deliver protection against color fade caused by the sun, heat styling and other environmental stressors.
strengthens
hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve color retention.
how to use the evo color protect range
wash
- begin with wet hair. apply atonement color protect shampoo to the scalp to cleanse hair without stripping or over-drying. lather and rinse. for best results, repeat.
condition
- follow with atonement color protect conditioner to further lock in color while improving manageability and shine. work through mid-lengths and ends. leave for 2 minutes, then rinse well.
treat
- after washing, spray hue dini color protect leave-in through damp hair to create a lightweight shield against heat, UV, pollution and oxidation. style as desired.
play it safe
