curls need curl-centric products. products that are made specifically for curls. each and every type of them. to nourish and feed them. to enhance, not alter them. so, we did the testing, the research and the testing again and created a range of 5 curl-clusive products designed to empower the natural curl pattern of each and every curl type. here they are.
springsclean
deep clean rinse
what is it?
springsclean is for when your hair is dirty. like super dirty. it busts your build-up, dirt and excess oil without stripping away precious, moisture or colour. you won’t get much of a lather but your curls will be left feeling super clean. but, not dry.
how to use
apply section-by-section, straight onto the scalp, give your head a really good massage and rinse. repeat the process as needed depending on how dirty you are. we recommend following with baby got bounce to inject some extra love back into your curls.
when to use
this isn’t your everyday product, maybe once a week or whenever you need a clean slate.
heads will roll
co-wash
what is it?
heads will roll is for those in-betweeny times. when your curls are a little rough around the edges but not quite ready for a deep clean. here to give you an ever so gentle clean while hydrating at the same time, heads will roll is low-foam, super moisturising and will help to improve curl manageability. wet hair and massage a generous amount (don’t be stingy, your curls are your friends) into the scalp and work through the hair. for maximum distribution, wrangle your curls with your fingers or a wide-tooth comb suited to your curl type, then rinse. repeat this process to set your curls up for ultimate curl glory.
how to use
wet hair and massage a generous amount (don’t be stingy, your curls are your friends) into the scalp and work through the hair. for maximum distribution, wrangle your curls with your fingers or a wide-tooth comb suited to your curl type, then rinse. repeat this process to set your curls up for ultimate curl glory.
when to use
you can use this product whenever you want to be clean but don’t want to commit to a deep clean. whatever your curls are longing for.
baby got bounce
curl treatment
what is it?
baby got bounce is for thirsty curls. it’s like consuming 8 glasses of water without the trips to the bathroom. it hydrates and repairs to leave curls feeling strong and moisturised, while supporting the natural curl pattern. it will literally give you that “please can i touch” pizzazz that every curl-blessed human knows only too well.
how to use
because we’re advocates for an easy life, we popped this rinse-out treatment into a spray bottle. before application, squeeze excess moisture from the hair without agitating the curl pattern. then, spray all over and comb through with a wide-tooth comb. for real curl magic, leave on for 3-5 minutes then rinse.
when to use
use baby got bounce after deep cleaning or after heads will roll if you’re feeling a little thirsty.
liquid rollers
curl balm
what is it?
liquid rollers is the ultimate curl wingman… the ever-reliable to hydrate and enhance the natural curl pattern. it’s light, it’s touchable and it works hard to protect against frizz so that you can go about your day knowing your curls are moisturised and happy. apply to damp hair from roots to ends and leave to air-dry for a softer look or diffuse-dry if you’re wanting more volume and hold. you can even pop it on dry ends if your curls are needing a moisture top-up.
how to use
apply to damp hair from roots to ends and leave to air-dry for a softer look or diffuse-dry if you’re wanting more volume and hold. you can even pop it on dry ends if your curls are needing a moisture top-up.
when to use
think of liquid rollers as one of those all-rounder products that can be used in any situation. use it as your standalone styling balm or use as it your hydrating canvas to layer on your fave styling products. if you want terrifically enhanced curls, apply before total recoil.
total recoil
curl definer
what is it?
total recoil will give you write-home-about-it curl definition, but without the stickiness or crunch that so often comes with anything that says “strong hold”. total recoil activates the natural curl pattern so that you are making the most of what you’ve got but with none of the frizz.
how to use
if you’ve already spent what feels like an eternity getting your hair to a clean state you can simply apply total recoil to damp hair, twist curls so that they resemble beautiful curly fries, then go about your day. but if you’re feeling slightly more energetic you can diffuse-dry. for “i just went to the beach” effortlessness, break apart curls with fingers once dry.
when to use
total recoil can be used whenever you want defined curls… so basically all of the time.
