the basics for not so basic hair

as a curl-blessed human, you know how wonderfully complex curls can be. you also know that curl-centric routines can’t be a one size fits all. and that’s where we come in.

the evo curl range is designed to be mixed and matched to create the ultimate routine, no matter your curl type or pattern. here is our guide to help you get the basics right for not so basic hair.

wavy hair

when it comes to wavy hair, hair texture and curl pattern are equally as important when finding the right routine. tune in and see how you can achieve beautifully enhanced, soft waves on finer hair types.


curly hair

weekly washing, nourishing treatments and layering styling products for extra hydration… these are just some of the tips and tricks that make up our guide for terrifically enhanced curls.

coily hair

if your curls are looking a little rough around the edges but aren’t quite ready for a deep clean, you’re not going to want to miss this one. we’re here to show you how it’s done with coily-haired hacks for maximum hydration and time-saving.


shop the curl range

springsclean deep clean rinse



heads will roll co-wash



baby got bounce curl treatment



liquid rollers curl balm



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