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colour protect routine

a shampoo, conditioner and everyday leave-in for anyone with colour-treated hair, formulated to reduce colour fade, lock in vibrancy, and improve hair health.

$138.00

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recommended for

colour-treated hair.

  • Black line icon of a hand holding a feather on a white background

    gently cleanses

    Icon of a hair with water droplets, likely representing hair care or shampoo branding.

    hydrates

    Black icon of a hair follicle with a padlock and stars

    locks in colour

    Black and white illustration of a paintbrush with stars on a white background

    protects colour

    Black and white icon of a flexed arm with an anchor symbol on a white background

    strengthens

    Allergen-free symbol with a circle and a line through a wheat stalk on a white background

    free from gluten

    Prohibition sign with atom and beaker symbols on a white background

    free from parabens + sulfates

    Black and white logo of a rabbit inside a heart on a white background

    peta accredited cruelty-free

    Icon of a hand holding a bottle with a recycling symbol on a white background

    recyclable

    Black letter 'V' with a leaf on a white background

    vegan

  • atonement colour protect shampoo

    • gently cleanses - coconut and sugar derived surfactants gently cleanse the hair without stripping colour or over drying
    • protects colour - vitamin e and sunflower seed oil deliver protection against colour fade caused by the sun and other environmental stressors
    • strengthens - hydrolyzed quinoa bonds to hair to make it less porous, protecting against breakage and improving colour retention
    • hydrates - aloe leaf juice hydrates hair and seals the cuticle to improve condition and manageability

    atonement colour protect conditioner

    • locks in colour - acidic protein-rich formula seals the cuticle to lock-in pigment and preserve vibrancy
    • lightweight conditioning - jojoba and panthenol offer lightweight conditioning, slip and shine
    • protects - sunflower seed oil, vitamin e and uv filters deliver protection against colour fade caused by the sun, hat styling and other environmental stressors
    • hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve colour retention

    hue dini colour protect leave-in treatment

    • locks in colour - locks in pigment to preserve vibrancy while improving manageability and shine
    • conditions - provides lightweight conditioning to improve manageability, slip and shine
    • protects colour - provides protection against colour fade caused by the sun and other environmental stressors
    • strengthens - reduces porosity to protect against breakage to improve colour retention
  • wet hair. lather atonement shampoo and rinse. repeat if necessary. apply atonement conditioner to wet hair. leave for 2 minutes then rinse. spray hue dini evenly to towel-dried hair and style as desired. apply to dry hair to refresh and enhance.

what's included?

atonement colour protect shampoo

a gentle yet effective shampoo for coloured hair that locks in pigment while keeping hair strong, shiny, and less porous.

atonement colour protect conditioner

a colour-protecting conditioner that seals the hair's cuticle, replenishes moisture and reduces colour fade.

hue dini colour protect leave-in

a lightweight leave-in that primes that hair, locks in colour, and protects against heat and environmental factors to keep colour vibrant.

goes well with

saving ordinary humans from themselvesโ„ข

gimmick-free

no unnecessary ingredients, myths or gimmicks, just products that perform.

tested on humans

we donโ€™t test on our furry friends and we have the cruelty-free peta accreditation to prove it.

people + planet

honest products that put performance, people and the planet first.

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