great hair doesn't happen by accident, but with the right hair paste it comes pretty close. evo's hair styling paste collection is built for real texture, workable hold and a matte finish that lasts all day. whether you are after a moulding paste with flexibility or a texture paste with serious grip, there is a styling paste here for every hair type and every length. go on, leave everyone wondering if you are indeed the real deal.
hair paste is a styling product that sits between the structure of a clay and the softness of a cream. it gives hair texture, definition and a matte finish while staying pliable and reworkable throughout the day. it is the format that suits both a quick tousled look and smoothing down flyaways when you're slicking it all back.
no, a good hair styling paste should never leave hair looking greasy or feeling heavy. greasiness usually comes from applying too much product or using a formula that is not right for your hair type. start with a small amount warmed between your palms and build from there. the right styling paste leaves a clean, natural matte finish without any residue.
warm a small amount between your palms until it softens, then work it through dry hair starting at the roots for lift or through the lengths for texture and definition. hair paste performs best on dry hair where it delivers a clean matte finish. build up gradually and use your fingers to shape and separate as you go.
moulding paste is softer and more pliable, designed for natural reworkable styles with a flexible hold. texture paste has more grip and grit, built for defined separated styles that hold their shape longer. both are hair paste formats but moulding paste suits those who like to adjust their style throughout the day while texture paste suits those who want it to stay put.
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