1. discredit the figure of authority: generic company x.
2. present contradictions (ideology vs reality): “how can x co. preach love yet exploit and lie?”.
3. breaking point: subject’s ears listen; reality begins to take precedence over ideology.
4. self-expression: subject begins to see and express own ideas of beauty.
5. freedom: subject arrives at ultimate realisation that the kingdom of beauty is within.
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