we’re a full concept professional haircare brand that doesn’t shame ingredients or greenwash. instead, we create the best performance products we can while respecting people and the planet.
each of our gimmick-free products are made for anyone and everyone. they’re easy to understand and simple to use. and, because we believe in making things easy, all of our products are designed to be mixed, matched and layered to give hairdressers complete care, style and colour freedom.
dry follicles unite. meet the hydrate family, a range of moisture-rich essentials to hydrate dry, colour-treated hair.