Permanent colour

a full spectrum of 85 cream-based ammonia-free shades that provide complete coverage, controlled lightening and long-lasting results. the gentle formula and blend of natural ingredients preserves the integrity of the hair and scalp for vibrant colour with epic shine.

Features + benefits

  • free from ammmonia, ppd and resorcinal
  • complete white hair coverage
  • vibrant, uniform and long-lasting colour
  • up to 4 levels of lift
  • unique viscosity for superior adhesion
  • low level of allergen-free fragrance
  • perfectly complemented by demi-permanent gloss shades
  • 100ml tube
  • 1:1.5 mixing ratio

more of the hue-verse porfolio


demi-permanent gloss

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liquid + cream developers

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porosity equaliser

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we believe in partnering with salons that share our vision to positively shake up the hair industry status quo and be part of an honest beauty industry that respects people and the planet.

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