rid yourself of the uncertainty… the perpetual fear of your colour disappearing with a mere glance. take the extra shower and enjoy life like the ozone layer’s still intact. we’ve got your colour.
introducing evo colour protect: three lightweight formulas for anyone with colour-treated hair, formulated to reduce colour fade, lock in vibrancy, and improve hair health to leave things bright, bold and bountiful.
why does coloured hair need protection?
when hair is coloured, the process opens the cuticle of the hair shaft in order to deposit pigment. the colouring process can also dry out the hair, leaving it more prone to dehydration and breakage. in order to ensure your colour lasts for as long as possible, and your hair stays as healthy as possible, it’s important to use products that cover all the bases to ensure your investment doesn’t wash down the drain. that’s where evo colour protect comes in.
what makes evo colour protect so good?
protects your colour
the evo colour protect range is formulated with antioxidants that safeguard against colour loss due to uv and pollution exposure, heat styling, and any salts and minerals in your shower water.
locks in vibrancy
acidic, protein-rich formulas smooth and strengthen hair to protect your pigment, keeping your colour bright and shiny for longer and improving the condition of hair.
strong, healthy hair
a host of reparative and hydrating ingredients improve the strength and condition of your hair without weighing it down.
all about the evo colour protect range
these formulas tick all the boxes to keep hair vibrant and exuding ‘health’.
atonement colour protect shampoo
what is it?
ridder of dirt, not dye. this shampoo contains a blend of gentle cleansers, cuticle-sealing conditioners and antioxidant uv shields to lock in pigment while keeping hair strong, shiny and less porous.
benefits + ingredients
gently cleanses
coconut and sugar derived surfactants gently cleanse the hair without stripping colour or over drying
protects colour
vitamin e and sunflower seed oil deliver protection against colour fade caused by the sun and other environmental stressors
strengthens
hydrolyzed quinoa bonds to hair to make it less porous, protecting against breakage and improving colour retention
hydrates
aloe leaf juice hydrates hair and seals the cuticle to improve condition and manageability
atonement colour protect conditioner
what is it?
the slip, the shine, the wow. this conditioner seals cuticles, replenishes moisture and reduces colour fade caused by uv and oxidation. the acidic ph and mineral-blocking actives mean that colour stays vibrant, and your hair always exudes ‘health’.
benefits + ingredients
locks in colour
cationic conditioners seal the cuticle to lock in pigment and preserve vibrancy while improving manageability and shine
protects colour
sunflower seed oil, vitamin e and uv filters deliver protection against colour fade caused by the sun and other environmental stressors
strengthens
hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve colour retention
hydrates
glycerine and shea butter improve hydration, slip and shine
hue dini colour protect leave-in
what is it?
the ticker of all boxes. this leave-in creates a lightweight shield that locks in colour, strengthens hair and smooths the cuticle. with proteins, oils, heat protection and uv filters, it defends against sun, pollution, heat styling and oxidation to keep colour vibrant, and hair primed and ready.
benefits + ingredients
locks in colour
acidic protein-rich formula seals the cuticle to lock in pigment and preserve vibrancy
lightweight conditioning
jojoba and panthenol offer lightweight conditioning, slip and shine
protects
sunflower seed oil, vitamin e and uv filtes deliver protection against colour fade caused by the sun, heat styling and other environmental stressors
strengthens
hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve colour retention
how to use the evo colour protect range
- begin with wet hair. apply atonement colour protect shampoo to the scalp to cleanse hair without stripping or over-drying. lather and rinse. for best results, repeat.
- follow with atonement colour protect conditioner to further lock in colour while improving manageability and shine. work through mid-lengths and ends. leave for 2 minutes, then rinse well.
- after washing, spray hue dini colour protect leave-in through damp hair to create a lightweight shield against heat, UV, pollution and oxidation. style as desired.
go forth and be the person you’ve always wanted to be.
